About

Why are you doing this?

Cooking websites are broken. They either try to put together tens of thousands of completely untested recipes or they live long enough to become clickbait factories trying to engage you with articles like "10 ways Brad Pitt eats Quinoa"... We deserve better.

Cooking is an art which every single one of us needs to embrace in order to live a healthy and happy life.

Cooking is a sign of love. Cooking for somebody is one of the most beautiful things you can do for your love ones.

Cooking doesn't have to be hard, nor easy. Practice, learn and improvise.

The back story

Go for it - open a new tab and search for "Pizza recipes".

After a quick look you'll find yourself flooded with three hundred different slightly different recipes for the same dish. Every single one of them with missing directions, untested proportions and completely ad-hoc instructions which will not answer basic questions like "What is the reason behind this?" or "How does that work?"

I believe is essential to answer those (and many more) questions to make people learn, instead of making them follow a never ending list of instructions like robots.

What is even more worrying is the lack of cooking knowledge most of the people around us have.

As a Spaniard grown in a family full of great cookers, I've been surrounded by food and cooking is in my blood, but lot's of people do not get exposed to this - they have no idea how to fry an egg, roast a chicken or bake a cake... altought the irony is: They still need to eat five times a day for the rest of their lives.

The real problem

The problem comes when inspired by a smell on the street, a memory of that excellent pizza they had in Venice or excited for cooking for their partners tonight, they search online for a recipe, they try their best, and the only outcome is frustration.

- Why my cake doesn't look like theirs?
- Why is this so... wet?
- I'm not sure this smells right...

It doesn't have to be that hard. If instead of blindly following some instructions, you take some time to understand the concepts behind the recipe you are doing, you'll first learn something, and second, you'll be able to adapt that knowledge so you can improvise and eventually cook by instinct.

And that's it. The moment you add something to a pan because it just feels right you'll have won something for the rest of your life.

Who is behind nomnomnom?

My name is Jorge Bastida, and I'm a Software Engineer currently living in London. For years I've wanted to create a website like this, but couldn't find the time to do so. Now that I have the time... I couldn't resist!

If you want to reach me, drop me an email on jorge@nomnomnom.io and I'll try to reply as soon as possible.

And Infinite Fork Ltd?

That is my company. We are fully incorporated company in the UK and our registration number is: 9942520

Is nomnomnom free? Do I need to pay?

No, you don't need to pay a penny. Many/most articles in nomnomnom are completely free. That being said, some of the articles indicated like PRO are only accessible after paying a small fee which allows this business to continue to operate.

In a similar way, links to products and books on Amazon include referral information which will translate in a small cut for us, so please, use them! Remember that this doesn't affect the final price of the article.

Will nomnomnom operate forever?

Forever is a really long time, and we can't promise so. That being said, if nomnomnom ceases to exist we'll provide customers with offline versions of the articles they have purchased so they can continue to enjoy them.

What technologies/equipment you use?

This website runs thanks to: Python, Django, React, Webpack, Heroku, AWS, Mailchimp and Stripe.
My video equipment includes: Sony α6500 + 35 mm F1.8 Prime Lens and several Yongnuo lights.
Videos an images are edited using: Photohsop and Premiere Pro.

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